Have a break, have a Kit Kat.

Not published work // dummy concept.

The classic ‘Have a break, have a Kit Kat’ - so so so clever. I absolutely love their line. Whenever a brand’s foundation is based around one big idea, it becomes easy to create a variety of executions from that. So here it goes, a little concept I did for fun: showing the physical benefit of eating a Kit Kat whilst ‘having a break’.