Heisann!

I’m Inger Kristine. But most people call me Inger. I was born and bred in Norway, educated and trained in Britain. No, this is not the Royal Navy, but you'll usually find me sketching or dreaming up big ideas for brands.

With over 8 years in the industry, I guess my (play) area of expertise is ‘Employer Branding’ and ‘Recruitment Advertising’. Ick. Yawn. This sounds really boring, right?
Wrong. Riddle me this: how do you advertise something that doesn’t physically* exist?
It’s abstract. Like vibe or a feeling, a company culture, DE&I initiatives or brand values? How do you get people to make a life-changing decision? Why should someone choose to work for one company over another? What is the brand’s risk of just blending in? How can creative help create true connections between people and belonging in a workplace?

Long story short, my job is to make this invisible stuff irresistible.


*And of course, I can advertise and do branding the tangible stuff too.